B1G1

The buy one give one model that companies have employed over the past years has guided me with creating a product that could have deep and lasting impact in the local US economy.

The idea for this company is twofold. With the recent rise in popularity of casual socks, and people’s altruistic nature, I felt that this was a growing market to get involved in. Additionally, I wanted a company that not only sold a great product people would love to buy, but also wanted to start a company that mattered. With this company, no matter the size we may become, it is one more step in the direction of consumer awareness and corporate responsibility.

The company I have started is called TWOSOME socks. By using a buy one give one business model, we have donated hundreds of pairs to the Village of Hope in Orange County, California. For every sock we sell, we match donations of brand new quality dress socks twosome one transforming their life at the Village of Hope.

After much consideration and research, we chose to partner with the Village of Hope due to their commitment of truly impacting people’s lives. During the course of their 24-month program, they have an 80% success rate of taking homeless people living of handouts to becoming a self-sufficient member of the community.

Eric 

Change

How can we impact more?

Persistent poverty and homelessness are not due to a lack of socks, but a lack of opportunity and education.

Companies, no matter the size, must understand the impact they have on the world.                  

Treating one symptom of a much larger problem is not a cure. At TWOSOME, we don’t hand out socks to just anyone. Instead, we dig deep, treating the symptoms of homelessness, job loss, chronic drug problems and legal issues people face. Our commitment is to only donate to companies that treat the individuals in their entirety, making them ready to face and take on everyday life.  The keys to homelessness and poverty alleviation are education, job training and good old fashioned hard work. Here is where we start. 

The complex problem of knowing where to start is simple, create a TWOSOME.

Leaps

It takes more than passion to ‘do good’.

Our Partners

‘The biggest thing for me was knowing I was wearing the same quality of sock as my coworkers. It is as if we are now equals.’ - A man in Transition

When we work together for a common goal, people can create amazing things. And if we treat each other like equals, everyone can benefit. By giving away the same quality of dress socks to our donation partners that you receive, the recipients self-esteem skyrockets. As they slip on their premium dress sock before work, they not only have the clothes, but also the mental and emotional tools to be successful.

At The Village of Hope, individual’s lives are forever changed through a 24 month graduation program, undergoing job skill training, coping and interpersonal communication effectiveness, legal issue resolution and sobriety from drugs and alcohol.

Yes, we are giving those transitioning a great pair of socks, however we are giving them something more, a real second chance. 

Steps

First Foot Forward

We started TWOSOME Socks with the idea that ‘social-enterprise’ companies must do better.

We need to rethink the system of giving to the less fortunate. Instead of just handing out physical goods to people, we need to pair our donations with human services, job training, coping and communication skills….education, to liberate these less fortunate from their current state of chronic joblessness.

By giving people just hand outs, how can we incentivize individuals to work? By taking away the need to provide for themselves, one would have no reason to.

As it stands, we have for-profit and non-profit businesses. In between these two types are the few businesses that ‘give back’ some of their profits by selling products based solely on the marketing of their philanthropic efforts. Instead of focusing on making a lasting impact, these so-called social-conscious brands leverage this awareness to sell products, instead of actually making a lasting impact in the community which they give back to.

We will do better. We created the TWOSOME.